Our Italian, Romanian and UK-based team will create local artists hubs operating both at local level and connecting globally through our platform.

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We aim to develop novel interaction models that go beyond e-commerce platforms or bespoke services for fashion creation, to produce unique fashion items that have a personal meaning insofar as developed for each individual separately.

This way of thinking about and producing fashion is socially and environmentally more sustainable insofar as it shifts mentalities about garments as more personal and intimate objects than simple things we buy in stores or online. In the frame of the project we will build a working prototype that enables testing and validation of the commercial and social value of the idea, using a series of co-creative workshops and test it in real market conditions by producing a series of garments.